Who is nielsen media

Nielsen currently manages more television audience measurement TAM panel households than any other international television audience ratings provider. Nielsen Television Audience Measurement. Our Solution: Audience Measurement Today's media world is increasingly multi-faceted.

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VNU was the result of a merger between the two largest Dutch publishing houses and consumer magazines 'Cebema' and 'De Spaarnestad' in During the s and the s, the company expanded mainly by taking over further publishers and printing offices in the Netherlands. In , the company acquired the Het Nieuwsblad van het Zuiden newspaper publisher as well as the catholic book publisher Het Spectrum.

Following the take over through VNU, Het Spectrum shifted its activities from religious publications to Dutch translations of international famous best-selling authors such as J. Tolkien and Somerset Maugham. In , the magazine publisher Nederlandse Rotogravure Maatschaapij NRM and the offset printing office Smeets were integrated into the company.

When the special interest publisher for economy magazines — Intermediar — and Diligentia were published in and respectively, the company began its reorientation on economy and trading publications. In , the company bought the US-information service Disclosure and used it as the basis on which it could build up its activities on the North American market. The strong engagement in the USA had been marked by heavy losses in the initial phase.

A publisher of computer magazines, Hayden Publishing, was sold only a few years it had been acquired in a result of the losses. The acquisition of the Audet publisher made VNU the market leader on the Dutch newspaper sector. When the starting signal for private television in the Netherlands and Belgium was fired, VNU had initially been involved in various stations through minority shareholdings, which were consistently extended over the course of the early s.

VNU continued to work on expanding its market position in the US sector of business-Information without letting its sights off the goal. In , the company took over 50 percent of the Spectra Marketing Systems software company and became involved in a joint venture with Arbitron. The 'Dutch Info Giant' The Industry Standard once again called for a complete reorientation in , when it bought the information service provider World Directories Print and online-telephone index for 2,1 billion US-Dollars and sold off almost all of its printing offices, daily newspapers and TV-share holds.

Therefore, the company navigated away from the traditional waters of publishing towards the area of market and media research by the end of the s. However, the main reason for VNU's acquisition of Nielsen Media Research had probably been the company's market position as the vanguard of innovation as far as Internet-ratings were concerned. The company took one more step in the direction of market and media information with the acquisition of the American market research giant ACNielsen in spring for 2,3 billion US-Dollars.

Nielsen Sr. Nielsen invented the method of the 'Handelspanel', the gathering of Data in business as well as the concept of the 'market share', which is still in use today.

In , the 'Nielsen Media Research' division for media research became an independent company as part of a restructuring process. Due to the acquisition of VNU in early , they were once again based under the same roof. At the same time, the company parted with its consumer and educational publications through the sale of the Directories division in late for approx.

In , VNU had its eyes on entering the medicine and health sector through the acquisition of IMS Health, a market research company specialising on pharmacy.

However, the fusion was prevented due to resistance on the side of the shareholders. In , became the target of a friendly take-over attempt through private finance investors. The major shareholder Knight Vinke Asset Management initially tried to fend off the takeover, but agreed to an increased offer eventually.

Afterwards, the market worth of the company amounted to 8,7 billion Euro including debts. Before , Valcon also acquired the remaining shares of VNU, which became a non-stock market orientated private company. In , Nielsen announced the take-over of the NetRatings company, which specialised in audience research in the online segment. In August followed the acquisition of Telephia, a market research for all things telecommunication and mobile media.

Furthermore, the company signed one of the highest endowed outsourcing contracts in US history. The Indian service provider company Tata Consultancy Services receives 1,2 billion US-Dollar for IT-supervision, accounting and data processing within the next ten years. Nielsen measures media audiences, including television, radio, theatre, films, and newspapers.

Nielsen offers a data management platform called Data as a Service DaaS. Nielsen DaaS offers integrated media and marketing platforms. It is intended to help companies gain insights about their consumers by providing access to Nielsen audience data across more than 60, segments globally.

Nielsen allows companies to customize their consumer characteristics, including demographics, psychographics, mobile, online, TV, over-the-top OTT TV and audio behavior, spending, store visits, basket size, and product purchases. Nielsen makes its money by selling its data, as well as its services, which include analytics, consulting, and reporting. Nielsen asks certain individuals to be part of its company panels. Panels are made up of individuals that have the same traits like race, gender, etc.

Nielsen measures what Nielsen Families watch on television and listen to on the radio. Then, Nielsen uses this data to produce its ratings. Individuals do not have to pay to participate as a Nielsen Family. Nielsen Families receive gifts for their continued participation. Nielsen Consumer Surveys are legitimate. Nielsen may send mail to your homes with an invitation to complete short surveys on television viewing.

These surveys can be completed online, filled out and returned via mail, or done over the phone. Chicago Tribune. National Consumer Panel. Nielsen Holdings PLC. Accessed July 23, Company Profiles. Marketing Essentials. Your Privacy Rights. To change or withdraw your consent choices for Investopedia.

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